Funnels can be made complex … actually complicated, so complicated that the majority of people give up before they release their first real project. Creating An Online Store With Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.Creating An Online Store With Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Creating An Online Store With Samcart
The general idea is that you can design a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge incredibly high rates for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.Creating An Online Store With Samcart
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).Creating An Online Store With Samcart
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:Creating An Online Store With Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to eliminate their pain or achieve their desired condition Creating An Online Store With Samcart
Action: give them the chance to buy
The majority of sales funnels extend these steps across several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each idea below (along with a link to download the whole funnel!).Creating An Online Store With Samcart
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … However make sure you register, due to the fact that I have big prepare for funnel builders in the works quickly!
This basic (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.Creating An Online Store With Samcart
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond …
Customers are hesitant. Social proof is the very best psychological weapon we need to persuade individuals.
There is a lot info out there that it is incredibly hard to know which to trust.
Social proof gives us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re nearly prepared to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day refund 110% refund assurance.
Your customer wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require in fact to request their cash and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Creating An Online Store With Samcart
This tutorial gave you an introduction of current best practices. I hope you enjoyed it. Additionally, it is very important to resolve the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!