Funnels can be complicated … truly complicated, so complex that the majority of people quit before they release their very first genuine campaign. Create Free Membership Site Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.Create Free Membership Site Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Create Free Membership Site Kartra
The basic idea is that you can develop a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.Create Free Membership Site Kartra
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).Create Free Membership Site Kartra
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:Create Free Membership Site Kartra
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to remove their pain or attain their desired condition Create Free Membership Site Kartra
Action: provide the chance to purchase
Many sales funnels extend these steps throughout numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept below (as well as a link to download the whole funnel!).Create Free Membership Site Kartra
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … However ensure you sign up, because I have big plans for funnel builders in the works quickly!
This basic (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.Create Free Membership Site Kartra
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the best psychological weapon we need to persuade individuals.
There is so much details out there that it is extremely tough to know which to trust.
Social proof offers us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re practically ready to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Testimonials have actually shown that your product has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product warranty.
There are several effective formats for guarantees:
30+ day money back 110% money back warranty.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, however so important.
You require actually to request for their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Create Free Membership Site Kartra
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Furthermore, it is very important to resolve the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!