Funnels can be made complex … actually complicated, so complicated that most people quit before they launch their very first genuine project. Create A Lead Magnet With Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Create A Lead Magnet With Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Create A Lead Magnet With Samcart
The basic concept is that you can create a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge very high rates for this promise:
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Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.Create A Lead Magnet With Samcart
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Create A Lead Magnet With Samcart
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:Create A Lead Magnet With Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its ability to remove their discomfort or attain their desired condition Create A Lead Magnet With Samcart
Action: provide the opportunity to purchase
Most sales funnels extend these steps across several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each concept below (along with a link to download the whole funnel!).Create A Lead Magnet With Samcart
Get the whole funnel for free????
The free One Page Funnel has ended … However make certain you register, due to the fact that I have big prepare for funnel home builders in the works soon!
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.Create A Lead Magnet With Samcart
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the very best psychological weapon we need to encourage people.
There is a lot details out there that it is exceptionally difficult to know which to trust.
Social evidence gives us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re almost all set to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Reviews have shown that your product has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are several effective formats for service warranties:
30+ day refund 110% money back warranty.
Your consumer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, but so important.
You need actually to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Create A Lead Magnet With Samcart
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!