Funnels can be made complex … actually made complex, so complex that the majority of people quit before they launch their first real project. Course Craft Vs Samcart
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.Course Craft Vs Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Course Craft Vs Samcart
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge extremely high prices for this pledge:
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Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.Course Craft Vs Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (or even just Gutenberg).Course Craft Vs Samcart
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this particular order, you must:Course Craft Vs Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to eliminate their pain or accomplish their wanted condition Course Craft Vs Samcart
Action: give them the chance to purchase
A lot of sales funnels extend these steps across numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (as well as a link to download the whole funnel!).Course Craft Vs Samcart
Get the entire funnel for free????
The complimentary One Page Funnel has expired … But ensure you register, because I have big prepare for funnel builders in the works soon!
This basic (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.Course Craft Vs Samcart
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond …
Consumers are doubtful. Social proof is the very best psychological weapon we need to encourage people.
There is so much information out there that it is exceptionally challenging to understand which to trust.
Social proof provides us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re almost ready to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is all about.
Testimonials have actually revealed that your product has actually worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product warranty.
There are several effective formats for guarantees:
30+ day money back 110% money back warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need really to request for their cash and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Course Craft Vs Samcart
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!