Funnels can be complicated … really complicated, so complex that the majority of people quit prior to they release their first real project. Convertkit Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Convertkit Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Convertkit Samcart
The general concept is that you can develop a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart is able to charge exceptionally high costs for this guarantee:
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Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Convertkit Samcart
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).Convertkit Samcart
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this particular order, you should:Convertkit Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its capability to eliminate their pain or achieve their wanted condition Convertkit Samcart
Action: provide the opportunity to buy
Many sales funnels extend these actions throughout multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each idea below (along with a link to download the entire funnel!).Convertkit Samcart
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … However make sure you register, due to the fact that I have huge prepare for funnel builders in the works quickly!
This simple (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.Convertkit Samcart
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Some suggestions:
Never ever lie … seriously – there are enough crappy marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond …
Clients are hesitant. Social evidence is the very best mental weapon we have to convince individuals.
There is a lot information out there that it is incredibly difficult to know which to trust.
Social proof offers us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re almost prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are a number of effective formats for warranties:
30+ day cash back 110% cash back guarantee.
Your client wants to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, but so essential.
You need really to request their cash and take it!
Here’s where your checkout kind is available in.
The main objective of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Convertkit Samcart
This guide gave you an introduction of present finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!
