Funnels can be made complex … actually complicated, so complicated that many people give up before they introduce their very first genuine campaign. Contact Us Form On Kartra
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Contact Us Form On Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Contact Us Form On Kartra
The general concept is that you can develop a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge exceptionally high prices for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Contact Us Form On Kartra
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).Contact Us Form On Kartra
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you should:Contact Us Form On Kartra
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to eliminate their discomfort or accomplish their preferred condition Contact Us Form On Kartra
Action: provide the chance to buy
Many sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea below (as well as a link to download the whole funnel!).Contact Us Form On Kartra
Get the whole funnel totally free????
The free One Page Funnel has ended … However make sure you register, due to the fact that I have huge plans for funnel home builders in the works quickly!
This simple (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.Contact Us Form On Kartra
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Some pointers:
Never lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond …
Consumers are hesitant. Social proof is the best mental weapon we have to convince people.
There is a lot info out there that it is incredibly difficult to know which to trust.
Social evidence offers us an easy escape … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they’ve made it this far, it implies they’re nearly all set to purchase. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day refund 110% cash back warranty.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, but so important.
You need in fact to request their money and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Contact Us Form On Kartra
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. Additionally, it’s important to dispel the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
