Funnels can be made complex … really made complex, so complicated that most people give up prior to they introduce their very first genuine campaign. Contact Samcart Help
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.Contact Samcart Help
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Contact Samcart Help
The basic concept is that you can develop a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high rates for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.Contact Samcart Help
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Contact Samcart Help
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:Contact Samcart Help
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to eliminate their pain or attain their preferred condition Contact Samcart Help
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps throughout multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each principle below (in addition to a link to download the whole funnel!).Contact Samcart Help
Get the entire funnel for free????
The free One Page Funnel has expired … But make sure you register, because I have big plans for funnel contractors in the works quickly!
This easy (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.Contact Samcart Help
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the best mental weapon we need to encourage individuals.
There is so much information out there that it is incredibly challenging to understand which to trust.
Social proof provides us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re nearly all set to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Reviews have revealed that your item has actually worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are a number of successful formats for warranties:
30+ day money back 110% cash back assurance.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, but so essential.
You require actually to request their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Contact Samcart Help
This guide offered you an overview of present best practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!