Funnels can be made complex … really made complex, so complicated that the majority of people quit prior to they introduce their first real campaign. Contact Form Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Contact Form Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Contact Form Kartra
The basic idea is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Contact Form Kartra
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).Contact Form Kartra
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this particular order, you must:Contact Form Kartra
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its capability to eliminate their pain or attain their wanted condition Contact Form Kartra
Action: provide the opportunity to purchase
Many sales funnels extend these steps throughout several pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).Contact Form Kartra
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … However ensure you register, due to the fact that I have big plans for funnel builders in the works quickly!
This easy (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.Contact Form Kartra
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the best psychological weapon we have to convince people.
There is a lot information out there that it is exceptionally difficult to know which to trust.
Social proof provides us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it means they’re almost all set to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Testimonials have revealed that your product has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are a number of successful formats for service warranties:
30+ day cash back 110% cash back warranty.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, however so important.
You need in fact to request for their money and take it!
Here’s where your checkout type comes in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Contact Form Kartra
This tutorial gave you an introduction of present best practices. I hope you enjoyed it. Additionally, it is essential to resolve the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!