Funnels can be made complex … actually complicated, so complex that most people give up prior to they introduce their very first genuine campaign. Compress Video Kartra
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.Compress Video Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Compress Video Kartra
The general concept is that you can design a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge exceptionally high rates for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Compress Video Kartra
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Compress Video Kartra
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you need to:Compress Video Kartra
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to remove their discomfort or accomplish their wanted condition Compress Video Kartra
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions throughout several pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle listed below (in addition to a link to download the entire funnel!).Compress Video Kartra
Get the entire funnel totally free????
The totally free One Page Funnel has expired … But make certain you sign up, because I have huge plans for funnel home builders in the works quickly!
This simple (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.Compress Video Kartra
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond …
Clients are doubtful. Social proof is the best mental weapon we have to persuade people.
There is a lot details out there that it is extremely difficult to know which to trust.
Social proof offers us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they have actually made it this far, it means they’re practically prepared to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Testimonials have shown that your product has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item warranty.
There are numerous successful formats for service warranties:
30+ day cash back 110% money back warranty.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You need actually to ask for their cash and take it!
Here’s where your checkout type can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Compress Video Kartra
This tutorial offered you an introduction of current best practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!