Funnels can be made complex … actually complicated, so complicated that the majority of people quit before they introduce their very first real campaign. Competition For Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Competition For Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Competition For Kartra
The general concept is that you can create a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.Competition For Kartra
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).Competition For Kartra
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Competition For Kartra
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to remove their discomfort or attain their wanted condition Competition For Kartra
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each idea listed below (along with a link to download the whole funnel!).Competition For Kartra
Get the entire funnel for free????
The complimentary One Page Funnel has ended … However make sure you sign up, because I have huge plans for funnel builders in the works soon!
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.Competition For Kartra
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the best psychological weapon we need to convince people.
There is a lot details out there that it is exceptionally challenging to know which to trust.
Social proof offers us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they’ve made it this far, it suggests they’re almost prepared to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day cash back 110% refund warranty.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, however so important.
You require in fact to ask for their money and take it!
Here’s where your checkout kind comes in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Competition For Kartra
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!