Funnels can be complicated … really made complex, so complicated that most people give up before they launch their first real project. Compassion Key Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Compassion Key Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Compassion Key Kartra
The basic idea is that you can design a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge very high rates for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.Compassion Key Kartra
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).Compassion Key Kartra
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this specific order, you must:Compassion Key Kartra
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to remove their discomfort or accomplish their preferred condition Compassion Key Kartra
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept below (in addition to a link to download the entire funnel!).Compassion Key Kartra
Get the whole funnel totally free????
The free One Page Funnel has actually expired … However make sure you register, since I have huge plans for funnel contractors in the works soon!
This basic (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.Compassion Key Kartra
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Some ideas:
Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the best psychological weapon we have to convince people.
There is a lot info out there that it is exceptionally difficult to know which to trust.
Social proof offers us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re almost prepared to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Testimonials have shown that your item has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item guarantee.
There are several effective formats for service warranties:
30+ day refund 110% refund warranty.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so essential.
You require really to request their money and take it!
Here’s where your checkout type can be found in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Compassion Key Kartra
This tutorial provided you a summary of current finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
