Funnels can be complicated … actually made complex, so complex that many people quit before they release their very first genuine campaign. Compare Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Compare Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Compare Samcart
The general concept is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge very high rates for this pledge:
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Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.Compare Samcart
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Compare Samcart
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:Compare Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to remove their discomfort or accomplish their preferred condition Compare Samcart
Action: give them the chance to purchase
The majority of sales funnels extend these steps throughout numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each principle listed below (in addition to a link to download the whole funnel!).Compare Samcart
Get the entire funnel totally free????
The totally free One Page Funnel has expired … But make sure you register, due to the fact that I have big prepare for funnel home builders in the works soon!
This simple (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.Compare Samcart
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
Some ideas:
Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the very best mental weapon we need to encourage people.
There is so much info out there that it is incredibly challenging to know which to trust.
Social proof gives us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re nearly prepared to purchase. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item warranty.
There are numerous effective formats for warranties:
30+ day cash back 110% refund guarantee.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so important.
You need in fact to request for their cash and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Vs Kartra Vs Clickfunnels Which One Is Best
This tutorial offered you a summary of present best practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!