Funnels can be made complex … really made complex, so complicated that the majority of people give up before they introduce their very first real project. Change Kartra Video \\\”speed\\\”
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Change Kartra Video \\\”speed\\\”
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Change Kartra Video \\\”speed\\\”
The general idea is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge very high costs for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Change Kartra Video \\\”speed\\\”
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Change Kartra Video \\\”speed\\\”
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:Change Kartra Video \\\”speed\\\”
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its ability to eliminate their pain or attain their wanted condition Change Kartra Video \\\”speed\\\”
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each concept below (along with a link to download the entire funnel!).Change Kartra Video \\\”speed\\\”
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … However make sure you register, since I have big plans for funnel home builders in the works quickly!
This simple (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.Change Kartra Video \\\”speed\\\”
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the very best psychological weapon we have to persuade individuals.
There is so much details out there that it is extremely challenging to know which to trust.
Social proof offers us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it indicates they’re nearly all set to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back assurance.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so crucial.
You need actually to ask for their cash and take it!
Here’s where your checkout type is available in.
The main objective of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Change Kartra Video \\\”speed\\\”
This guide gave you an introduction of existing best practices. I hope you enjoyed it. Additionally, it’s important to dispel the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!