Funnels can be made complex … truly made complex, so complex that the majority of people give up before they introduce their first genuine project. Canceling Kartra Sepcials
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Canceling Kartra Sepcials
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Canceling Kartra Sepcials
The general idea is that you can develop a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge exceptionally high prices for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.Canceling Kartra Sepcials
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).Canceling Kartra Sepcials
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this specific order, you should:Canceling Kartra Sepcials
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to remove their discomfort or attain their wanted condition Canceling Kartra Sepcials
Action: give them the opportunity to buy
Most sales funnels extend these steps across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (in addition to a link to download the whole funnel!).Canceling Kartra Sepcials
Get the entire funnel free of charge????
The free One Page Funnel has actually expired … However make sure you sign up, since I have big prepare for funnel builders in the works quickly!
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.Canceling Kartra Sepcials
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best mental weapon we have to persuade individuals.
There is a lot information out there that it is incredibly hard to know which to trust.
Social evidence provides us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re nearly all set to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Reviews have shown that your item has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item warranty.
There are a number of effective formats for service warranties:
30+ day money back 110% refund warranty.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need actually to request their cash and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Canceling Kartra Sepcials
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!