Funnels can be complicated … truly made complex, so complex that most people quit prior to they introduce their very first real project. Can You Use Kartra To Build Website
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Can You Use Kartra To Build Website
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Can You Use Kartra To Build Website
The basic idea is that you can create a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high costs for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.Can You Use Kartra To Build Website
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).Can You Use Kartra To Build Website
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:Can You Use Kartra To Build Website
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its ability to remove their pain or accomplish their desired condition Can You Use Kartra To Build Website
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps throughout several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each concept below (along with a link to download the entire funnel!).Can You Use Kartra To Build Website
Get the entire funnel free of charge????
The free One Page Funnel has expired … However make sure you sign up, because I have huge plans for funnel builders in the works soon!
This basic (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.Can You Use Kartra To Build Website
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the best mental weapon we need to persuade people.
There is a lot information out there that it is incredibly hard to understand which to trust.
Social evidence offers us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re practically all set to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Reviews have actually shown that your item has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item warranty.
There are a number of successful formats for service warranties:
30+ day money back 110% money back warranty.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, however so important.
You require in fact to request their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Can You Use Kartra To Build Website
This guide gave you an introduction of present finest practices. I hope you enjoyed it. Furthermore, it is very important to dispel the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!