Funnels can be complicated … truly made complex, so complex that many people give up prior to they launch their first real campaign. Can You Build A Website With Kartra
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.Can You Build A Website With Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Can You Build A Website With Kartra
The basic idea is that you can develop a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge extremely high rates for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Can You Build A Website With Kartra
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Can You Build A Website With Kartra
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this particular order, you should:Can You Build A Website With Kartra
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their pain or achieve their preferred condition Can You Build A Website With Kartra
Action: provide the opportunity to buy
Most sales funnels extend these steps across several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each concept below (along with a link to download the entire funnel!).Can You Build A Website With Kartra
Get the whole funnel free of charge????
The free One Page Funnel has expired … But make certain you register, since I have huge plans for funnel contractors in the works quickly!
This easy (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.Can You Build A Website With Kartra
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best mental weapon we need to convince people.
There is a lot information out there that it is exceptionally challenging to understand which to trust.
Social proof gives us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re practically ready to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are several effective formats for service warranties:
30+ day cash back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You require really to request for their cash and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Can You Build A Website With Kartra
This guide provided you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!