Funnels can be complicated … truly made complex, so complex that the majority of people quit before they launch their very first genuine campaign. Call Kartra Support
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.Call Kartra Support
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Call Kartra Support
The basic concept is that you can design a single websites with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge extremely high rates for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Call Kartra Support
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Call Kartra Support
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you should:Call Kartra Support
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to remove their pain or attain their preferred condition Call Kartra Support
Action: give them the chance to buy
A lot of sales funnels extend these steps across numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each principle below (in addition to a link to download the entire funnel!).Call Kartra Support
Get the whole funnel totally free????
The complimentary One Page Funnel has actually ended … But make certain you sign up, since I have big plans for funnel home builders in the works soon!
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.Call Kartra Support
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Some tips:
Never ever lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the very best psychological weapon we need to convince individuals.
There is so much details out there that it is exceptionally hard to understand which to trust.
Social proof gives us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they’ve made it this far, it means they’re almost prepared to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product assurance.
There are a number of effective formats for guarantees:
30+ day cash back 110% cash back assurance.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, however so important.
You need really to request for their money and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Call Kartra Support
This tutorial provided you an introduction of current finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
