Funnels can be made complex … really complicated, so complicated that most people give up prior to they release their first real campaign. Building An Ecommerce Website In Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.Building An Ecommerce Website In Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Building An Ecommerce Website In Kartra
The general idea is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge extremely high rates for this guarantee:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Building An Ecommerce Website In Kartra
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).Building An Ecommerce Website In Kartra
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you need to:Building An Ecommerce Website In Kartra
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or achieve their preferred condition Building An Ecommerce Website In Kartra
Action: provide the chance to purchase
Most sales funnels extend these actions throughout several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each principle below (in addition to a link to download the whole funnel!).Building An Ecommerce Website In Kartra
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … However make certain you register, because I have huge plans for funnel home builders in the works quickly!
This basic (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.Building An Ecommerce Website In Kartra
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Some tips:
Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the very best psychological weapon we have to persuade people.
There is a lot info out there that it is incredibly challenging to understand which to trust.
Social proof gives us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it means they’re nearly prepared to purchase. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have shown that your product has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product warranty.
There are a number of effective formats for guarantees:
30+ day money back 110% refund warranty.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is basic, but so crucial.
You need in fact to request for their cash and take it!
Here’s where your checkout kind is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Building An Ecommerce Website In Kartra
This tutorial provided you an introduction of present best practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
