Funnels can be made complex … truly made complex, so complicated that the majority of people quit before they introduce their first real campaign. Build Sales Funnel With Lead Pages And Samcart
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.Build Sales Funnel With Lead Pages And Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Build Sales Funnel With Lead Pages And Samcart
The general idea is that you can design a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge extremely high rates for this promise:
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Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Build Sales Funnel With Lead Pages And Samcart
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Build Sales Funnel With Lead Pages And Samcart
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you should:Build Sales Funnel With Lead Pages And Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its ability to remove their pain or accomplish their wanted condition Build Sales Funnel With Lead Pages And Samcart
Action: provide the chance to buy
The majority of sales funnels extend these steps throughout several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each idea below (in addition to a link to download the entire funnel!).Build Sales Funnel With Lead Pages And Samcart
Get the entire funnel for free????
The totally free One Page Funnel has ended … But make certain you register, because I have big plans for funnel builders in the works quickly!
This easy (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.Build Sales Funnel With Lead Pages And Samcart
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Some ideas:
Never ever lie … seriously – there are enough crappy marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond …
Customers are hesitant. Social evidence is the best psychological weapon we need to convince people.
There is a lot information out there that it is extremely hard to know which to trust.
Social evidence offers us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re practically prepared to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Testimonials have shown that your item has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are several effective formats for service warranties:
30+ day refund 110% money back warranty.
Your client wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require in fact to request their money and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Build Sales Funnel With Lead Pages And Samcart
This guide provided you an overview of current best practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!