Funnels can be complicated … truly complicated, so complex that many people give up prior to they launch their very first genuine project. Build A Home Page In Kartra
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Build A Home Page In Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Build A Home Page In Kartra
The basic idea is that you can create a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Build A Home Page In Kartra
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Build A Home Page In Kartra
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you need to:Build A Home Page In Kartra
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to remove their pain or accomplish their preferred condition Build A Home Page In Kartra
Action: provide the chance to buy
The majority of sales funnels extend these steps across numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each idea below (in addition to a link to download the entire funnel!).Build A Home Page In Kartra
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … But make certain you register, because I have huge prepare for funnel home builders in the works quickly!
This simple (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.Build A Home Page In Kartra
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Some ideas:
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond …
Consumers are doubtful. Social proof is the best psychological weapon we need to convince people.
There is so much info out there that it is incredibly tough to know which to trust.
Social evidence provides us a simple escape … if countless people have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re practically all set to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product warranty is all about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product warranty.
There are numerous effective formats for warranties:
30+ day money back 110% cash back guarantee.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You require really to request for their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Build A Home Page In Kartra
This tutorial provided you a summary of current finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
