Funnels can be complicated … truly made complex, so complicated that most people give up before they launch their very first real campaign. Bonus For Kartra
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Bonus For Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Bonus For Kartra
The general idea is that you can design a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.Bonus For Kartra
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Bonus For Kartra
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you must:Bonus For Kartra
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to eliminate their discomfort or accomplish their desired condition Bonus For Kartra
Action: provide the opportunity to purchase
The majority of sales funnels extend these actions across multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle listed below (in addition to a link to download the whole funnel!).Bonus For Kartra
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … But make sure you register, because I have huge plans for funnel builders in the works soon!
This basic (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.Bonus For Kartra
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the very best psychological weapon we have to convince individuals.
There is a lot details out there that it is extremely tough to understand which to trust.
Social evidence provides us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re almost ready to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product warranty.
There are a number of successful formats for service warranties:
30+ day cash back 110% money back warranty.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, however so essential.
You need really to request their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Bonus For Kartra
This guide provided you an introduction of current best practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!