Funnels can be made complex … actually made complex, so complex that most people quit before they introduce their very first genuine campaign. Better Business Bureauy Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.Better Business Bureauy Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Better Business Bureauy Samcart
The general idea is that you can develop a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge extremely high prices for this guarantee:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Better Business Bureauy Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Better Business Bureauy Samcart
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this specific order, you should:Better Business Bureauy Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to eliminate their discomfort or attain their preferred condition Better Business Bureauy Samcart
Action: provide the chance to buy
A lot of sales funnels extend these actions throughout several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (along with a link to download the entire funnel!).Better Business Bureauy Samcart
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … However make sure you register, because I have big plans for funnel home builders in the works soon!
This simple (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.Better Business Bureauy Samcart
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the very best mental weapon we need to convince individuals.
There is a lot details out there that it is incredibly tough to know which to trust.
Social evidence offers us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re practically prepared to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is all about.
Testimonials have revealed that your product has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day money back 110% cash back warranty.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need really to request for their money and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Better Business Bureauy Samcart
This tutorial gave you a summary of present best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!