Funnels can be made complex … truly complicated, so complicated that the majority of people give up prior to they introduce their very first real project. Best WordPress Theme For Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Best WordPress Theme For Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Best WordPress Theme For Kartra
The basic concept is that you can develop a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge very high prices for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.Best WordPress Theme For Kartra
In fact, using Cartflows and your preferred WordPress page home builder (or even just Gutenberg).Best WordPress Theme For Kartra
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you must:Best WordPress Theme For Kartra
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to remove their discomfort or attain their wanted condition Best WordPress Theme For Kartra
Action: provide the opportunity to buy
Many sales funnels extend these steps throughout multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).Best WordPress Theme For Kartra
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … However make sure you sign up, because I have big prepare for funnel contractors in the works soon!
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.Best WordPress Theme For Kartra
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the very best psychological weapon we need to convince people.
There is so much details out there that it is incredibly tough to understand which to trust.
Social proof provides us a simple escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re nearly prepared to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product guarantee.
There are a number of effective formats for warranties:
30+ day cash back 110% cash back warranty.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You require in fact to request their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Best WordPress Theme For Kartra
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. Moreover, it’s important to eliminate the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!