Funnels can be complicated … truly made complex, so complex that most people give up prior to they release their very first genuine project. Become A Samcart Affiliate
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Become A Samcart Affiliate
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Become A Samcart Affiliate
The basic concept is that you can design a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart has the ability to charge incredibly high prices for this guarantee:
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Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.Become A Samcart Affiliate
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).Become A Samcart Affiliate
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you should:Become A Samcart Affiliate
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to eliminate their discomfort or achieve their preferred condition Become A Samcart Affiliate
Action: provide the opportunity to buy
A lot of sales funnels extend these steps throughout several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept below (as well as a link to download the entire funnel!).Become A Samcart Affiliate
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … But make sure you sign up, since I have huge plans for funnel builders in the works soon!
This basic (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.Become A Samcart Affiliate
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Some tips:
Never ever lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond …
Clients are doubtful. Social evidence is the best mental weapon we need to encourage people.
There is so much information out there that it is incredibly tough to know which to trust.
Social proof offers us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they have actually made it this far, it means they’re nearly prepared to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back guarantee.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, but so essential.
You require actually to request for their money and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Become A Samcart Affiliate
This tutorial provided you a summary of present best practices. I hope you enjoyed it. In addition, it’s important to eliminate the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!
