Funnels can be made complex … truly made complex, so complicated that most people give up prior to they introduce their first genuine project. Banner Kartra Size
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.Banner Kartra Size
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Banner Kartra Size
The general idea is that you can design a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge very high prices for this pledge:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.Banner Kartra Size
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).Banner Kartra Size
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you should:Banner Kartra Size
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to remove their discomfort or attain their desired condition Banner Kartra Size
Action: provide the chance to buy
The majority of sales funnels extend these actions across several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle listed below (along with a link to download the entire funnel!).Banner Kartra Size
Get the whole funnel for free????
The complimentary One Page Funnel has expired … But make certain you sign up, because I have big plans for funnel builders in the works quickly!
This easy (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.Banner Kartra Size
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
Some pointers:
Never lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the very best psychological weapon we need to encourage individuals.
There is so much details out there that it is extremely tough to understand which to trust.
Social evidence provides us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it indicates they’re practically ready to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item guarantee.
There are several effective formats for guarantees:
30+ day money back 110% refund assurance.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so important.
You need in fact to request for their money and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Banner Kartra Size
This tutorial provided you a summary of current finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
