Funnels can be complicated … truly complicated, so complicated that the majority of people give up prior to they release their first real campaign. Automate Other Leads To Kartra
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Automate Other Leads To Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Automate Other Leads To Kartra
The basic concept is that you can develop a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge very high rates for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.Automate Other Leads To Kartra
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).Automate Other Leads To Kartra
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:Automate Other Leads To Kartra
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to remove their pain or achieve their preferred condition Automate Other Leads To Kartra
Action: give them the chance to purchase
Most sales funnels extend these steps across multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each principle listed below (along with a link to download the whole funnel!).Automate Other Leads To Kartra
Get the entire funnel for free????
The complimentary One Page Funnel has expired … However make sure you sign up, due to the fact that I have big prepare for funnel builders in the works quickly!
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.Automate Other Leads To Kartra
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the very best mental weapon we have to encourage people.
There is a lot details out there that it is extremely difficult to know which to trust.
Social evidence gives us an easy way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are several successful formats for guarantees:
30+ day refund 110% money back assurance.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, however so important.
You need in fact to ask for their money and take it!
Here’s where your checkout type comes in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Automate Other Leads To Kartra
This tutorial provided you an introduction of present best practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!