Funnels can be made complex … actually made complex, so complicated that the majority of people quit prior to they launch their first genuine campaign. Atrribio Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Atrribio Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Atrribio Samcart
The general idea is that you can design a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high costs for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.Atrribio Samcart
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).Atrribio Samcart
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you must:Atrribio Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to remove their pain or attain their desired condition Atrribio Samcart
Action: give them the opportunity to buy
A lot of sales funnels extend these steps throughout several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each concept listed below (along with a link to download the whole funnel!).Atrribio Samcart
Get the entire funnel totally free????
The totally free One Page Funnel has ended … However make certain you register, because I have big plans for funnel builders in the works soon!
This simple (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.Atrribio Samcart
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond …
Clients are skeptical. Social evidence is the very best psychological weapon we have to encourage individuals.
There is a lot information out there that it is incredibly difficult to understand which to trust.
Social evidence provides us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re practically ready to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Reviews have shown that your product has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product assurance.
There are a number of successful formats for service warranties:
30+ day cash back 110% refund guarantee.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, but so crucial.
You require really to request for their cash and take it!
Here’s where your checkout kind is available in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Atrribio Samcart
This tutorial provided you an introduction of present best practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!