Funnels can be made complex … actually made complex, so complicated that the majority of people give up prior to they launch their first real campaign. App Kartra
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.App Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.App Kartra
The general concept is that you can design a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge very high costs for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.App Kartra
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).App Kartra
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:App Kartra
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to remove their discomfort or attain their wanted condition App Kartra
Action: provide the chance to purchase
A lot of sales funnels extend these steps across multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle listed below (as well as a link to download the whole funnel!).App Kartra
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … But ensure you sign up, since I have huge prepare for funnel builders in the works quickly!
This easy (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.App Kartra
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the best mental weapon we need to persuade individuals.
There is so much info out there that it is incredibly hard to understand which to trust.
Social proof gives us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re nearly prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have revealed that your item has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back assurance.
Your client wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so important.
You require actually to request their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?App Kartra
This tutorial provided you a summary of current best practices. I hope you enjoyed it. Moreover, it is essential to eliminate the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!