Funnels can be complicated … actually complicated, so complex that the majority of people give up before they launch their first real project. Andy Jenkens Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Andy Jenkens Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Andy Jenkens Kartra
The basic concept is that you can design a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge extremely high rates for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Andy Jenkens Kartra
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Andy Jenkens Kartra
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you must:Andy Jenkens Kartra
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to eliminate their pain or accomplish their wanted condition Andy Jenkens Kartra
Action: provide the chance to purchase
Many sales funnels extend these actions throughout numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea listed below (in addition to a link to download the entire funnel!).Andy Jenkens Kartra
Get the whole funnel for free????
The complimentary One Page Funnel has ended … However ensure you register, due to the fact that I have big prepare for funnel home builders in the works quickly!
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.Andy Jenkens Kartra
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the very best psychological weapon we need to convince individuals.
There is so much information out there that it is exceptionally hard to know which to trust.
Social evidence offers us an easy way out … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re nearly all set to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item guarantee.
There are a number of successful formats for guarantees:
30+ day cash back 110% cash back warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You need in fact to ask for their cash and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Andy Jenkens Kartra
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. Additionally, it’s important to resolve the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!