Funnels can be made complex … really complicated, so complicated that many people quit before they release their very first genuine campaign. Amy Porterfield Samcart
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Amy Porterfield Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Amy Porterfield Samcart
The general concept is that you can design a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart is able to charge extremely high rates for this guarantee:
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Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Amy Porterfield Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).Amy Porterfield Samcart
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Amy Porterfield Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its ability to remove their pain or attain their preferred condition Amy Porterfield Samcart
Action: give them the chance to buy
Many sales funnels extend these steps across several pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each principle below (as well as a link to download the entire funnel!).Amy Porterfield Samcart
Get the entire funnel for free????
The totally free One Page Funnel has ended … However make sure you register, due to the fact that I have big prepare for funnel home builders in the works quickly!
This basic (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.Amy Porterfield Samcart
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the best psychological weapon we need to convince individuals.
There is a lot info out there that it is incredibly tough to know which to trust.
Social evidence gives us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re nearly prepared to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.
Reviews have revealed that your item has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are several effective formats for guarantees:
30+ day money back 110% money back guarantee.
Your client wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, but so crucial.
You need in fact to ask for their money and take it!
Here’s where your checkout form is available in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Amy Porterfield Samcart
This guide offered you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!