Funnels can be made complex … truly complicated, so complicated that the majority of people give up before they introduce their first real campaign. Advantage Tracking Links In Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.Advantage Tracking Links In Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Advantage Tracking Links In Kartra
The general concept is that you can develop a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart has the ability to charge extremely high rates for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Advantage Tracking Links In Kartra
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Advantage Tracking Links In Kartra
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:Advantage Tracking Links In Kartra
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Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to eliminate their pain or achieve their wanted condition Advantage Tracking Links In Kartra
Action: give them the opportunity to buy
The majority of sales funnels extend these actions across several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (along with a link to download the entire funnel!).Advantage Tracking Links In Kartra
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … However make certain you sign up, due to the fact that I have huge prepare for funnel builders in the works quickly!
This simple (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.Advantage Tracking Links In Kartra
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Some suggestions:
Never lie … seriously – there are enough bad online marketers out there already.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Consumers are skeptical. Social proof is the best psychological weapon we need to encourage people.
There is a lot info out there that it is incredibly difficult to know which to trust.
Social proof offers us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re nearly all set to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Reviews have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are numerous effective formats for service warranties:
30+ day cash back 110% cash back assurance.
Your client wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so important.
You need actually to ask for their money and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Advantage Tracking Links In Kartra
This tutorial gave you an overview of present best practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
