Funnels can be complicated … really complicated, so complex that many people give up prior to they introduce their first real campaign. Add Kartra Tracking Code In WordPress
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.Add Kartra Tracking Code In WordPress
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Add Kartra Tracking Code In WordPress
The general idea is that you can create a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high prices for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.Add Kartra Tracking Code In WordPress
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Add Kartra Tracking Code In WordPress
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you need to:Add Kartra Tracking Code In WordPress
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to remove their pain or attain their wanted condition Add Kartra Tracking Code In WordPress
Action: provide the chance to purchase
Many sales funnels extend these actions across multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each principle listed below (in addition to a link to download the whole funnel!).Add Kartra Tracking Code In WordPress
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … However ensure you sign up, since I have big plans for funnel home builders in the works quickly!
This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.Add Kartra Tracking Code In WordPress
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the best psychological weapon we need to encourage people.
There is so much details out there that it is exceptionally hard to understand which to trust.
Social proof provides us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re nearly prepared to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is all about.
Reviews have actually revealed that your item has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product warranty.
There are several effective formats for warranties:
30+ day cash back 110% money back assurance.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, however so essential.
You need really to request their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Add Kartra Tracking Code In WordPress
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!