Funnels can be made complex … actually made complex, so complex that most people quit before they release their first genuine project. Acceleration Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Acceleration Kartra
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Acceleration Kartra
The general idea is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge exceptionally high rates for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Acceleration Kartra
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).Acceleration Kartra
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this particular order, you must:Acceleration Kartra
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Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to eliminate their pain or accomplish their desired condition Acceleration Kartra
Action: provide the chance to buy
A lot of sales funnels extend these actions across several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each concept listed below (along with a link to download the entire funnel!).Acceleration Kartra
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … However make certain you register, since I have big prepare for funnel contractors in the works quickly!
This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.Acceleration Kartra
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Some pointers:
Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the very best mental weapon we need to convince individuals.
There is so much information out there that it is incredibly challenging to know which to trust.
Social evidence provides us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re practically all set to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your product has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product assurance.
There are a number of effective formats for guarantees:
30+ day refund 110% cash back warranty.
Your client wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You require really to ask for their cash and take it!
Here’s where your checkout type is available in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Acceleration Kartra
This guide provided you a summary of present finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
