Funnels can be made complex … truly complicated, so complex that the majority of people quit before they introduce their first genuine campaign. 1 Page Blueprint Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.1 Page Blueprint Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.1 Page Blueprint Samcart
The basic idea is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge incredibly high costs for this promise:
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Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.1 Page Blueprint Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).1 Page Blueprint Samcart
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you must:1 Page Blueprint Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to remove their discomfort or accomplish their preferred condition 1 Page Blueprint Samcart
Action: provide the opportunity to buy
Most sales funnels extend these steps throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each concept below (in addition to a link to download the entire funnel!).1 Page Blueprint Samcart
Get the whole funnel free of charge????
The free One Page Funnel has expired … But ensure you sign up, since I have big plans for funnel home builders in the works soon!
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.1 Page Blueprint Samcart
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond …
Customers are hesitant. Social evidence is the best psychological weapon we need to convince people.
There is a lot details out there that it is incredibly difficult to understand which to trust.
Social evidence provides us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it means they’re almost ready to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are several successful formats for warranties:
30+ day money back 110% refund warranty.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, however so essential.
You need actually to ask for their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?1 Page Blueprint Samcart
This tutorial offered you an overview of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!